Case Study — Merry Pops

A summer of content: shot, styled and rolled out.

A full content and campaign shoot — stills and video in one production — feeding a strategy-led content flow for artisan ice-pop brand Merry Pops.

ClientMerry Pops
SectorFood & Beverage · Artisan Ice Pops
EngagementContent & Campaign Production
Solution FocusStrategy, Photography & Video

One shoot, a whole season of content.

Great products deserve content that moves as fast as they sell. BROAD REFORM planned, art-directed and shot a full content and campaign production for Merry Pops — capturing stills and video together, on location, so a single shoot could feed an entire season of social, web and in-store content.

This wasn't a one-off drop. Every frame was captured against a high-level digital strategy: a consistent look, a planned cadence, and formats cut for every channel — so there is always something on-brand, on-message and ready to post.

The approach

Content built to roll out, not run out

One shoot, every format

Stills and motion captured in the same production — landscape and vertical, hero films and quick loops — so feed, Reels, stories, web and in-store all come from one efficient shoot.

A consistent through-line

Sun, sea and unfiltered joy — a deliberate art direction that makes every post feel part of one story, building an instantly recognisable brand world.

A content flow, not a drop

Assets planned against a posting cadence mapped to the digital strategy, so the calendar stays full and the brand stays present all season.

Channel-ready by design

Every asset framed and cut for where it lives — vertical for Reels and stories, landscape for web and campaigns, stills for the grid and point-of-sale.

In motion

The films

A run of short, scroll-stopping films — hero moments and quick loops, framed for both landscape and vertical placements.

The stills

A grid that sells the feeling

A deep library of stills from the shoot — product, people and place — enough to keep the feed fresh and the brand consistent for months.

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Credits

The talent behind the shoot

Josh SecombDirector
Petter KarlstrømPhotographer
Josh SimpsonVideographer
Tom LavertyProducer
Jazmin MaleyProducer

From one shoot to a season of stories

Need content that keeps up?

By planning, shooting and rolling out stills and video against a clear digital strategy, BROAD REFORM gave Merry Pops a content engine — a consistent, channel-ready flow that keeps the brand present and unmistakably itself, all season long.

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