The minds behind the metrics
A senior team dedicated to scaling your mission.
Josh Secomb
Director
Over two decades in brand and campaign development. After years both client- and studio-side, Josh founded BROAD REFORM in 2015 — leading campaigns and branding for the likes of Compassion Australia, IJM, Citibank, Just Jeans, CommBank, Sportscraft and Virgin Australia.
Andrew Dyer
Head of Performance
An experienced marketing manager with over 10 years in telecommunications. Andy is skilled in digital strategy, digital advertising, sales management and internal communication strategy.
Jasmin Maley
Studio Manager
Seven years as a practice manager and five in pharmaceutical sales. Applying that experience to the agency space has been momentous for BROAD REFORM, keeping projects on target and within budget.
Andrew McLeod
Technical Lead — Salesforce Marketing Cloud (Elucidity)
Over four decades implementing and consulting on digital marketing solutions across Europe and Asia-Pacific — helping brands large and small build out innovative customer experience solutions using platforms like Salesforce Marketing Cloud.
Jesse Lees
Technical Lead — Advertising & Analytics (New Era)
Over 8 years in digital marketing, specialising in paid media across Australia and New Zealand. Working both client- and agency-side across FMCG, services, ecommerce and transport, Jesse blends coding and platform knowledge to solve the more technical aspects of paid media.
Paul Wood
Technical Lead — System Architect (IP Edge)
A problem-solving web expert with over 25 years in the industry. For 12 years Paul was a key technical consultant to eBay across AU, CA, DE, US and South East Asia in system architecture, agile product management and development management.